John (brave_heart) wrote in mlbskeds,

Newspaper-Sponsored Skeds

I was digging through some old stuff and found a 1998 photo of Paul Jarrell holding a 1909 Detroit Tigers sked sponsored by the Detroit Journal, and I started thinking about newspaper-sponsored Major League Baseball sked runs. After looking through my collection and reviewing an article published in 1994 in the "Skedhead Bulletin" (author unknown) I've come up with the following (teams not listed have no known newspaper sponsors).

ATLANTA BRAVES: I only have one: an Atlanta Journal-Constitution sked from 2000. Surely there are more?

BALTIMORE ORIOLES: The Sun Papers/Baltimore Sun sponsored Orioles skeds from the Birds' inaugural year in '54 until '74, and again from '84 until '91. In the '60s and '70s, the Sun Papers skeds included Maryland horse racing. The now-defunct News-Post & American (renamed the News American beginning in 1964) had a nice run from 1955-'56 and 1958-1973. All of the New-American and Sunpapers schedules issued up until 1974 were printed exclusively for the paper with the names of the paper on the front. The Orioles' schedules printed from 1984 to 1991 were the team-issued schedule with the newspaper sponsor on the back. The Frederick News-Post put out card schedules from 1999 through 2002. The Washington Post did one in 1990. Orioles’ specialist Ed Allan reports that a couple of years ago there was a 1925 International League Orioles schedule on Ebay sponsored by the Baltimore News.

BOSTON RED SOX: The Boston Globe sponsored a matchbook in 1949 and folding skeds in '79, '83–‘85, '89, '91-'94, and '98. The Boston Herald put out a sked in 1992. The Daily Hampshire Gazette, based in Northampton, Massachusetts, sponsored a Red Sox/Yankees combo in 1962.

CHICAGO CUBS/WHITE SOX: The Daily Herald advertised on Cubs’ skeds in 1992-94 and 1999. I have a Cub’s schedule from the Chicago American in 1956. The Milwaukee Journal did a Cubs/White Sox/minor-league combo in at least 1939-1941 and 1948. Dan Kapica has the following: 1943 Cubs/White Sox-Chicago Sun; 1951 Cubs/Sox/Brewers-Milwaukee Sentinel; 1963 Cubs/Sox/Brewers-Chicago American; 1993 Cubs-Chicago Tribune. A recent Ebay auction featured a 1947 Chicago Herald-American Blotter Schedule (approx 3 5/8" by 8 1/2") of Cubs and White Sox home games.

CINCINNATI REDS: The Cincinnati Post did a short run of Reds' schedules, from 1976-79. In at least 1999 the Herald Tribune sponsored a Reds’ spring training schedule. I saw a 1967 Cincinnati Post & Times-Star and a 1958 Times-Star/WKRC schedule on Ebay. Another Ebay auction featured 1949 (folding sked) sked sponsored by the Cincinnati Enquirer; I have a 1939 card sked sponsored by the Enquirer.

CLEVELAND INDIANS: The USA Today sponsored an Indians’ sked in 1985. The Emerson Press sponsored oversized skeds in at least 1972-73 and 1976-78. These skeds all had the same cover--featuring the head of Chief Wahoo and, inexplicably, a baseball-playing lion. The Cleveland Plain Dealer appears on Indians/Spiders skeds in at least 1889 ("News and Sporting Paper"), 1923 ("For the BEST in Sports Read The Plain Dealer every day in the week"), 1956, 1959-61, 1963, and 1986-87. A recent Ebay auction featured a 1948 Indians’ sked sponsored by the Cleveland News. A 1947 schedule card sponsored by the Cleveland Press was recently auctioned on Ebay, and Mike Clancy has a 1933 Indians’ schedule sponsored by the Press. A recent Ebay auction featured a magnificent 1896 Cleveland Spiders card sponsored by the Cuyahoga County News.

COLORADO ROCKIES: The Rocky Mountain News backed Rockies' skeds from ’93 to ’99.

DETROIT TIGERS: Now we're talking. According to information I got from Paul Jarrell several years ago, the run of Detroit Free Press Tigers' schedules went from 1920-1985. They're hard to come by before 1974. The Detroit News, often with pharmacy co-sponsors, sponsored skeds in '34 (card), '57, '62, '63, '66, '78, '79, and '81. I have Enquirer & News Tigers' skeds for '59, '61, '62, '65, '76, '78-'81. In the '60s, the E&N skeds were co-sponsored, usually by drug stores. The Kalamazoo Gazette did a few in 1978 and 1979. The Flint Journal did one in 1987. The Saginaw Press put out skeds in ‘77, ‘89, ‘92, ‘93, ‘94, ‘98, ‘99, ‘00, ‘01, ’02. The Saginaw News sponsored Tigers’ schedules in ‘79, ‘81-‘83 and ‘85- ’90. Paul Jarrell has a magnificent 1909 Detroit Journal sked with photos of Tigers including Ty Cobb; I have a much plainer one from 1920 that includes contest numbers.

HOUSTON ASTROS: The Houston Chronicle sponsored skeds from 1966 to 1981. From 1966 until 1973, the covers showed various perspectives of the then-state-of-the-art Astrodome. Between 1972 and 1981, the Chronicle skeds were co-sponsored by various other companies.

LOS ANGELES/ANAHEIM/CALIFORNIA ANGELS: In 1979, The Register sponsored a schedule for the Angels and Dodgers. The 1980 version, an Angels-only schedule, features Rod Carew on the back cover.

LOS ANGELES DODGERS: The Los Angeles Herald Examiner sponsored some colorful schedules from at least 1986-89. The Star-News did one in 1991.

MILWAUKEE BREWERS/BRAVES: Until they were consolidated in 1995, Milwaukee had two major papers, the Milwaukee Sentinel and the Milwaukee Journal. Each paper sponsored skeds over the years. Advertising for the Sentinel appeared on Braves and Brewers schedules in 1959 (card), 1965 (card), 1970, 1975 (Hank Aaron cover) and 1977-'84. Before Milwaukee had a Major League baseball club, the Milwaukee Journal--then touting itself as "The Peach"--sponsored skeds for the minor leauge Milwaukee Brewers, along with the Cubs and White Sox, for at least the years 1939-1941. Later, the Journal sponsored Braves' and Brewers' skeds in 1954, 1962, 1975 (Hank Aaron cover), and 1977-1984.

MINNESOTA TWINS: The Star Tribune sponsored good-looking skeds in '98 (Molitor cover), '97 (Knoblauch/Molitor cover), and '96 (Cordova cover). The Star Tribune also did them in 2000, 2001, 2005-2007 (includes inside sponsor and ".com"). The St. Paul Pioneer Press & Evening Dispatch had a run from 1977-'81. A 1961 Minneapolis Morning Tribune sked fetched an impressive price in a recent Ebay auction.

NEW YORK METS: The Mets and Yankees, located in the world's biggest media center, have disappointingly little newspaper sponsorship. The New York Newsday sponsored a Mets' sked in 1994. In 1989, the Record did an interesting Mets'-Yankees' combo, with the Mets' logo on one side and the Yankees' on the other. Collector Steve Csik has additional Mets-Yankees combos sponsored by the Record in 1993, 1994, 1997, 1999, 2001. And the New York Post sponsored a spring/preliminary Mets' sked in 1988.

NEW YORK YANKEES: I have a Dodgers/Yankees/Giants combo from 1953 sponsored by the New York Mirror. I have two old schedules that suggest a possible long sponsorship run, 1937 and 1925 skeds sponsored by the Sun Newspaper. Each of these skeds also includes schedules for the New York Giants and horse racing. I have a similar Dodgers/Yankees/Giants combo with a horse racing from 1935 sponsored by the New York World-Telegram.

PHILADELPHIA PHILLIES: The Philadelphia Evening Bulletin put out oversized Phillies/Athletic skeds in 1939 and 1940. The Philadelphia Inquirer did a similar oversized Phillies/Athletics combo in 1938. More recently, the Tampa Tribune sponsored Phillies' spring training skeds (with the Clearwater Phillies' regular season schedule) from 1990-1996.

PITTSBURGH PIRATES: The Pittsburgh Post-Gazette sponsored a folding schedule in 1999 and a card schedule in 1953. The Tribune-Democrat advertised on cards in 1978, 1979, 1985, and 1986. Perhaps most intriguingly, the Pittsburgh Press did cards in 1930, 1950, 1951. Was this a 20+ year continuous run? I saw an Ebay auction for a National League and American Association schedule for the year 1897 sponsored by the "Pittsburg Leader" newspaper. And this site shows that a 1904 "Pittsburg Leader" schedule featuring Honus Wagner sold for more than $7,000!

ST. LOUIS CARDINALS: I have skeds sponsored by the St. Louis Globe-Democrat from 1956, 1971, 1978, and 1979.

SAN DIEGO PADRES: For 21 years, from 1969-'89, the San Diego Union & Tribune printed a booklet that included not only the Padres' schedule, but the Angels and entire N.L. schedule as well. Before the Major Leagues came to San Diego, the Union & Tribune put out similar booklets featuring the P.C.L. Padres and the Dodgers and Giants in 1963 and 1965.

SEATTLE MARINERS: The Post-Intelligencer was the primary sponsor of Mariners skeds from 1977-1980 and 1985. The Seattle Times did Mariners’ skeds from 1985-’87.

TEXAS RANGERS: The Fort Worth Star-Telegram backed Rangers skeds in 1987, 1988, 1990, 1991, culminating in a Nolan Ryan cover in 1992. The Dallas Morning News sponsored skeds in 1984 and 1985.

TORONTO BLUE JAYS: Spring training skeds with Dunedin were sponsored by the Tampa Tribune from ’99 through ’01.

WASHINGTON SENATORS: Paul Jarrell recently posted an Ebay auction for a 1926 Senators' sked sponsored by the Washington Post. In the background is a photo of Walter Johnson, and the advertisement touts the Post as being "as dependable as The Big Train." Another recent Ebay auction featured a 1939 American League booklet "Compliments of the Washington Post." The long-defunct Washington Herald was a sponsor of the Senators in the first half of the 20th century. I have a 1934 folding sked sponsored by the Herald, and I saw on Ebay a 1910 Senators card sked with an ad for the Herald and Russell's Famous Playing Cards on the schedule side and a photo of an unnamed fielder on the other.
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